Shopper-to-organization marketing or C2B marketing is a business design where by the tip consumers create products and services that are consumed by enterprises and corporations. It really is diametrically opposed to the favored notion of B2C or company-to-consumer where the businesses make merchandise and products and services available to the tip
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Current market segmentation contains using the entire heterogeneous market for an item and dividing it into various sub-markets or segments, Every single of which tends to be homogeneous in all substantial facets.[12] The process is conducted for 2 primary functions: much better allocation of the agency's finite sources and to raised serve the grea
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